ROLES: CREATIVE DIRECTION / INFORMATION ARCHITECTURE / DESIGN
I worked as art director, designer and information architect for the 2015 Annual Report, where we produced a simplified digital format, as opposed to the typical comprehensive printed book.
The goal of the report was to introduce Tosoh’s brand and core businesses with a much more minimal approach than the previously produced Annual Report books.
Rather than going into comprehensive depth with figures, we focused on delivering a single message per screen, helping the investor to get a quick overview of Tosoh’s performance over the past year.
I have worked with Tosoh for a number of years as creative director and designer, and continue to maintain a great relationship moving forward.
"Trent started working on Tosoh Corporation projects in early 2008 and has continued up until the Annual Report 2015. For this project he was main designer and is leading a team that is ultimately responsible for overall artistic creative direction of the project. Trent has not only displayed talent as a graphic designer, but is also a pleasure to work with. He is a team player and is always willing to go the extra mile to get the job done well."
MICHAEL HOOVER, (FORMER) SENIOR MANAGER, TOSOH CORPORATION