Solleone Bio is an Italian food products brand, specialising in high-quality organic products. I worked as creative director for the brand’s launch.
Photos by Richard Cornish
The goal was to portray Solleone Bio as an upmarket brand, with a great attention to quality without compromise, and respect for tradition. Our photographer went direct to the farmers and producers in the Italian countryside for interviews and to document some of the production processes.
We made large, beautiful photos front and centre, highlighting the company’s focus on high-quality and healthy ingredients, and environmentally-friendly processes.
As well as being a brand website, portraying the brand’s philosophy and values, the website was also an online store, in Japanese, English and Italian.
I worked together with Netwise, and was responsible for creative direction, information architecture, UX and visual design.

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