(CLIENT OF EAT CREATIVE)
Bisu have developed a smart urine analyser device to help people streamline their diet and get the most from their bodies.
ROLES: UX PLANNING / USER TESTING / INFORMATION ARCHITECTURE / APP VISUAL DESIGN / BRAND IDENTITY DESIGN
I worked directly with the founding team to develop a prototype iOS app which syncs with the device, delivering test data directly to the user.
The app's onboarding screens guide the user through setting up their device, specifying their current goals, diet and other basic details.
After the user has received their recommendations, they're able to view further detail on what diet changes they should make, along with specifics of how the recommendations were determined.
The Know-how section provides the user with access to article, video and podcast content by industry experts.
After getting a good understanding of what we needed to achieve with the app, I put together user flow diagrams, which helped us to refer back to and ensure we were keeping the user's goals in mind throughout the design process.
Following this, we designed low-detail wireframes, showing the basic detail on each screen of the app, which we used to do some initial user testing with.
We then used that feedback to move on to higher-detail wireframes, focusing more on the specific interactions the user would have in the app. We then tested again before moving into more detailed visual design.
A lighter visual style was also explored, although ultimately, following user testing, the slicker, dark theme appealed more to our target audience of high-level and elite athletes.
The Bisu device is small and compact, and after the stick with the urine sample is inserted, sends the user's data to their app within two minutes.
Together, we have been doing multiple rounds of user tests and design iterations, working toward a public beta in Q1, 2020.
"Trent helped us transform a boring and lackluster app design into something customers can get excited about. He is a calm, clear and responsive communicator, who is not afraid to challenge the client to avoid over-engineering or getting lost in the details, and making sure we added features the customer was asking for, not ones we thought would be good. He's been a pleasure to work with and we'll continue to do so going forward! Highly recommended."
DANIEL MAGGS, CEO, BISU