Activaid is a community which allows individual patients to directly contribute to medical advancement, while helping them to connect with others with similar illnesses.
ROLES: UX PLANNING / USER TESTING / INFORMATION ARCHITECTURE / PWA/WEB APP DESIGN / BRAND IDENTITY DESIGN / WEBSITE DESIGN / PRINT DESIGN
I have been involved from an early stage, working directly with the founder and engineering team to interview patients, determine their pain points and desires, and design an experience to help them meet their needs.
The user can view their own data, along with that of other patients, helping them to understand trends, and compare their own condition with that of others.
We discovered that patients of IBD (Inflammatory Bowel Disease, which we initially decided to focus on), don’t have many chances to meet others with the same disease, and so they have found the chance to interact with others, both through the platform, as well as at events we have organised, extremely valuable.
We help the patient get set up and ready to go through a series of simple onboarding screens, where we present them with a single question at a time.
Through the app, both web and Android PWA (Progressive Web App), patient users can input their symptom data and track it over time, which also helps during the interactions with their physicians.
We also interviewed patients, physicians and other medical experts, in order to develop a system allowing patients to connect with their physicians to allow for better care, and streamlined healthcare experiences.
I designed a simple landing page introducing the service and the company, which also includes testimonials from patients, physicians and investors.
We put a lot of energy into interviewing patients, which helped us to determine their pain points and desires.
We put together user flows, wireframes and interactive prototypes, before moving onto visual design, to help keep the design and development process quick and lean.
Some of the initial digital and print work I designed when doing some explorations into the brand identity.